Product Design Leader at Argus Labs, leading product design for the game studio and the world engine behind it. Previously Principal Product Designer at HP Inc.
Building products people love with pure creative intent, and leading through it. A decade of design craft and five years leading teams, turning hard problems into products people come back to and businesses grow on.
- Currently
- Product Design Leader at Argus Labs
- Experience
- 10+ years designing, 5+ years leading teams
- Focus
- 0→1 Products · Marketplace · SaaS · Game Experience · Dev Platform
- Location
- Jakarta, Indonesia
- Contact
Relevant Experience
Download Full CV- 01
Redesigned the Rampage game UI around the game's own narrative
- 40% faster conversion from the main menu into individual game features.
- 100% alignment across teams on the game's themes and narrative nuance.
- 02
Rebuilt the product design workflow
- Delivery went from one feature a fortnight to two or three a week.
- Weekly design sprints, standing critiques and a handoff the engineers can read.
- Rive in the design stack, so what is handed over drops into the developers' Unity workflow.
- 03
Redesigned Argus Auth for both sides — World Engine developers and Rampage players
- 60% faster conversion across Sign In, Sign Up and Forgot Password.
- 100% adoption of the company design system, so the flows carry the brand.
- 01