A curated selection of product design work across Design Consultancy, SaaS ecosystems, Leadership Initiatives and 0→1 products. Complex systems, real constraints, evidence at the end.

In-House Work

0→1 Products · Leadership Initiatives

Automating print machine business

2021 · Principal Product Designer, HP CPQ team · Quote creation 40% faster; a catalog update went from two weeks to one day.

Building a global high-performance team from scratch

2020–2024 · Design lead, HP Commercial Organization · One designer to seven, across Romania, Costa Rica and Indonesia.

Engagements · Sites and the system that runs one

Redesign Moira Law Firm Website

2026 · Design consultant, two-person team · Impressions up 133% and clicks up 235% after the redesign shipped.

Building Content Management System for Moira Law Firm Website

2026 · Designer and developer, solo · Publishing went from days of waiting on a developer to minutes, on all four admins.

Redesign Indopelita Company Website

2026 · Design lead, end to end · 50% more enterprise buyers reaching the site.